Misfits Market

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With our focus on food origins and the importance of the best ingredients you can source locally, we recently embarked on an experiment beyond the backyard.  Although online shopping for organic fruits and vegetables never occurred to us, we decided to see what was behind a simple snail-mail flyer for Misfits Market.  Within a week of signing up for a subscription for two and a delivery schedule of every other week, we received our first shipment of misfit fruits and veggies (pictured above). If you like surprises like we do, then you’re in for a bounty of healthy ingredients that also serves as inspiration for your next foray into the kitchen. Another upside to the surprise factor is finding an ingredient in your box that you may have been reluctant to try or one that you would not otherwise find locally. More recently, we participated in Misfits Market beta test for specific ordering and add-ons, versus a surprise package.  Approximately a week before the next scheduled shipment, Misfits Market emailed a list of preferences within five separate categories.  For those who are true meal planners and super-organized, these added features to the service, certainly come in handy.

The mission of Misfits Market is timely and long overdue. According to their About page, they state that in America, many of us still don’t have access to high-quality fresh fruits and vegetables and that we waste as much food as we eat. Almost half of what our nation’s farms grow is never eaten. Much of this is due to modern-day beauty standards for food. Misfit fruits, misshapen vegetables, and delicious but odd-sized produce are squandered at every level. It’s not healthy, it’s expensive, it’s a problem at a huge scale, and it doesn’t fit with their view of the world, hence the start-up of their new and rapidly expanding company.

But that’s not all. For meal planning and other ideas, the folks at Misfits Market also include a recipe card that includes a specific item found in your box. The shipments are via Federal Express and great care is taken with the packaging and delivery, even in inclement weather conditions. They seem to have thought of everything, right down to the recyclable cardboard boxes to the ice packs that are reusable and environmentally safe for disposal.

So go on online to get organic! When joining the Misfits movement, you can save 30% on your first box by using code LEMENUMAISON30.  And for our special friends and subscribers in Florida, beginning this week, Misfits Market has officially started taking orders for delivery to all zip codes in the sunshine state.

••To Eating Well••


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